The Future of Clothing: Regenerative by Design

“When we first started focusing on sustainability, our main goal was fixing what was broken—recycling and reusing materials, extending the life of garments. But over time, we realized that the real change happens when we design with the end in mind. Regenerative design isn’t just about reducing impact; it’s about creating systems that have a positive effect from the very start. We need to think about the whole life cycle of a garment, from the materials we use to the way it’s made, worn, and eventually returned to the earth. It’s a holistic approach that will truly move the industry toward regeneration, not just sustainability.”