Felipe Urioste is the Director of Land to Market, the world’s first verified sourcing program for regenerative agriculture, developed by the Savory Institute. His work bridges direct engagement with producers, Savory Hubs and brands across commodities including meat, wool and leather with a focus on building resilience and value for every actor in the supply chain. Prior to his current role, Felipe co-founded and directed Pampa Oriental, a Savory Hub based in Uruguay focused on regenerative ranching and ecosystem restoration in South America. Felipe’s vision is grounded in the belief that the health of economies is inseparable from the health of ecosystems, and that regeneration must become the new baseline for how business is done.

Visit the Land to Market website to learn more about how the organization accelerates regenerative agriculture.