Felipe Urioste
Director, Land to Market

From our conversation

”There’s the misconception that holistic management and regeneration is really complex. It’s the opposite. We do these practices because it was done in the past and it works—it’s coming back to the origins.”

Biography

Felipe Urioste is the Director of Land to Market, the world’s first verified sourcing program for regenerative agriculture, developed by the Savory Institute. His work bridges direct engagement with producers, Savory Hubs and brands across commodities including meat, wool and leather with a focus on building resilience and value for every actor in the supply chain. Prior to his current role, Felipe co-founded and directed Pampa Oriental, a Savory Hub based in Uruguay focused on regenerative ranching and ecosystem restoration in South America. Felipe’s vision is grounded in the belief that the health of economies is inseparable from the health of ecosystems, and that regeneration must become the new baseline for how business is done.

Visit the Land to Market website to learn more about how the organization accelerates regenerative agriculture.

Interview

Verifying Regenerative Outcomes at the Farm Level: Felipe Urioste
In this conversation, Felipe traces the origins of his passion for holistic management and the impact of his work at Land to Market measuring regeneration. Felipe shares how Land to Market partners with brands to create transparent, verified supply chains and add value to regenerative products. He makes the case that properly managed livestock can help combat climate change rather than contribute to it—emphasizing that production does not have to mean destruction.