Lucianne Tonti
Sustainable Fashion Journalist & Author of Sundressed

From our conversation

“In Australia, the Indigenous tribes really see themselves as caretakers of the earth with the belief that if you're hurting the earth, you're hurting yourself. So why wouldn't we be taking care of this planet?”

Biography

Lucianne Tonti is the fashion editor of The Saturday Paper, the sustainability editor at large for Elle Australia and a regular contributor to The Guardian. Her work provides hopeful, nature-based solutions to complex problems while holding the industry accountable. In 2022, Lucianne’s award-winning book Sundressed: Natural Fibers and the Future of Fashion was published in Australia, and in the United States, Canada and the United Kingdom in 2023. It is currently being developed into a docuseries by Tilt Media. Her next book will be published by Simon & Schuster in July 2026. Lucianne’s writing also appears in Vogue Business, The Monthly and The Sydney Morning Herald. She has spoken about the future of the industry in New York, San Francisco, London, Paris, Stockholm, Copenhagen and Singapore.

Interview

Imagining a Regenerative Narrative for Fashion: Lucianne Tonti
In this conversation, Lucianne makes a case for valuing clothes like our closest companions. She outlines two contrasting narratives for the fashion industry: one of warning if we continue to make and choose clothes made from oil—namely polyester—and one of optimism if we make and choose clothes made from soil. As Lucianne reflects on her personal appreciation for natural fibers and garments that last generations, she emphasizes the power of storytelling in renewing a culture of care for both our clothes and the planet.